View Full Version : Evan Hafer at BRCC not doing himself favors again.
Sorry for the social media hating types but I'm sure you can find it elsewhere as well. TLDR is basically him shitting on a good segment of the original customer base. (They are big enough now I'm sure they don't care about any decease in sales)
https://twitter.com/RaheemKassam/status/1416382687682699267?s=20
https://twitter.com/Cernovich/status/1416189871429804037?s=20
https://www.nytimes.com/2021/07/14/magazine/black-rifle-coffee-company.html
Just shut up and sell to everyone who wants your coffee. Doesn't he know how to make money?
Racist have money. Leftist have money. Right wingers have money. Everyone else has money. Take it all and get rich. Does it matter who buys it?
Go woke go broke.
Little Dutch
07-18-2021, 00:00
That was some horse shit. What an ass.
He doesn't want your business if you support Kyle Rittenhouse or self-defense.
Zundfolge
07-18-2021, 08:27
Just shut up and sell to everyone who wants your coffee. Doesn't he know how to make money?
Racist have money. Leftist have money. Right wingers have money. Everyone else has money. Take it all and get rich. Does it matter who buys it?
Go woke go broke.
The thing is, just like with Chick-Fil-A, if you're going to put your right of center political position out there and use it as a marketing tool and then yank it back when you get pushback from the left, you're cutting your own throat because conservatives tend to be extremely brand loyal until they aren't. Yet leftists are fickle, and will turn on you in a moment (and then never forgive).
If you're going to use politics for your marketing then you damn well better stick with it (especially when your product isn't actually anything special ... BRC coffee isn't bad, but its not really any better than any of the other myriad small "better than Folgers" coffee companies out there), otherwise just sell your product on its merits and let the chips land where they may.
Side note, I don't trust the NYT to tell the truth about them so either he's trying to curry favor with the left out of fear or they're lying about him doing so to harm his reputation with conservatives.
eddiememphis
07-18-2021, 09:39
The thing is, just like with Chick-Fil-A, if you're going to put your right of center political position out there and use it as a marketing tool and then yank it back when you get pushback from the left, you're cutting your own throat because conservatives tend to be extremely brand loyal until they aren't. Yet leftists are fickle, and will turn on you in a moment (and then never forgive).
Not exactly accurate.
The company never promoted itself as right of center or anti-gay. The owner and then his son have been very upfront about their baptist beliefs. They have personally donated to like minded charities.
Militant leftist on their inexhaustible search for things to be upset about, latched onto this and condemned the corporation for the thoughts and actions of the owners.
A small difference, but different nonetheless.
The company used to donate to the Fellowship of Christian Athletes but stopped over the woke backlash. Dan Cathy, the son, continues to donate to christian causes but does so out of his own, likely very deep, pockets.
However, I absolutely agree with the philosophy that in business, there is only one color that matters- green! So keep your politics out of it and open the cash register.
Zundfolge
07-18-2021, 10:12
The company used to donate to the Fellowship of Christian Athletes but stopped over the woke backlash. Dan Cathy, the son, continues to donate to christian causes but does so out of his own, likely very deep, pockets.
Its more than just FCA, they also dumped the Salvation Army, claiming they wanted to focus more on "homeless charities" (SA is probably the biggest homeless charity on the planet) and they replaced them with the pro-LGBT Covenant House (who's primary mission is taking care of gay runaways). This was purely done to curry favor with the woke.
Then they also started giving money to SPLC. As far as I'm concerned, that is no different than giving to the KKK.
So Cathy Jr sold out the principles he claimed in order to get some of the LGBT mafia heat off his back (which has failed) and 2 to get into more European markets that wouldn't let them in because they were "anti-LGBT".
The point is, CFA and BRCC stopped "dancing with the one that brung 'em" the instant they got some backlash from the woke people. Not a smart business plan.
However, I absolutely agree with the philosophy that in business, there is only one color that matters- green! So keep your politics out of it and open the cash register.
Its actually not a bad strategy if you believe you can gain a market advantage by espousing a political/religious/cultural position ... but once you go down that road its a one-way trip.
Remove tax deductions for corporations for donating to charity and politicians. Zero reason for them to pay less tax for giving money to causes they believe in. Actually zero charity deductions should be for all, personal and business. I never understood why you can avoid tax for being charitable. Smells too much like corruption and political favors.
Bailey Guns
07-18-2021, 10:56
I don't buy their coffee because it's actually not very good. Now I feel even less bad about that (if that were possible). I always got the feeling they were riding solely on the fact they were vets. That's probably the reason I actually tried their coffee, but it wasn't enough to overcome the fact I thought their coffee wasn't as good as coffee I could get far cheaper elsewhere. Veteran or not, if your product sucks, I'm not gonna buy it.
Anyone have a copy of the offending text/quote that everyone is mad about? I'm not signing up to read the linked article.
From the small pieces I can gather online is that he is not happy or excited about the racist element of some of his brands followers. I have no problem with that, doesn't seem all that controversial.
I don't drink coffee and I don't get on brand fan boy trains, whatever floats your boat.
I am kind of lost here too. The NYT article is tremendously lengthy to skim through about crap I don't care about in the first place to find out what anyone is even whining about in the first place, and I skimmed through it. And the other articles.
What is the offense, that he wasn't happy about zip-tie guy wearing a BRC hat at the capital break in, or not happy about the break in? Rittenhouse? I didn't see much else that could be offending but then again, I didn't sift through the entire biography of BS either. So what is the deal?
Why does the guy HAVE to support Rittenhouse or HAVE to support x or y to the hairline level. I thought we celebrated differing opinions, but then again, the whole MAGA thing does seem to act more like religious dogma than broad political thought, so maybe he is blaspheming first trump, verse 10 or something? This is very confusing. In any event it seems quite hypocritical.
There's numerous issues, there was also donating to hillary campaign, hiring a seemingly woke admin person, etc etc. Had some excuses for some of it. And while no one is expecting to support idiot zip tie guy, theres a difference between not supporting Rittenhouse, vs when he went out of his way to say some shit months ago.
Thank you for cliff notes. For anyone not linking to the article it literally is a biography, full history of the guy, who he's talked to in his life, everybody he met as a kid, where he's taken dumps before, his favorite food, how his momma told him that ben franklin invented electricity, etc. You're not missing anything.
And in that, admitting to some of that on their platform would be brilliant, lol.
It does seem really stupid to do a NYT interview from a business perspective. Maybe the guy has an ego, and can't say no to a light? It doesn't make sense why they did it.
Delfuego
07-19-2021, 09:46
So much outrage, so little time...
I dont care about the brand, I only care about the flavor and the price.
So much outrage, so little time...
I dont care about the brand, I only care about the flavor and the price.
Neither are great for brcc, much of their sales came from people wanting to support their messaging.
wctriumph
07-19-2021, 11:04
I like Caribou Coffee.
DenverGP
07-19-2021, 13:04
Neither are great for brcc, much of their sales came from people wanting to support their messaging.
This 100%... I had suggested the wife try it, but only because I wanted to support them. Won't be ordering it again.
Hasn't that trick been played long enough that people realize that just because someone is a veteran, it doesn't mean they have a business worth being supported by now?
Hasn't that trick been played long enough that people realize that just because someone is a veteran, it doesn't mean they have a business worth being supported by now?
I agree with Andy Stumpf from the Cleared Hot podcast on this point. Veteran? cool. Doesn't mean you should get preference for things like a job if you aren't worth it. If anything, it should raise the bar on performance expectation. To be honest, I served with a lot of shady characters. The known barracks thief/con man was a Loss Prevention guy for some major dept store last I knew. Go figure.
Bailey Guns
07-19-2021, 14:26
Yep...being a veteran in and of itself doesn't make one special. John Kerry and John McCain (among many others) are/were veterans and I wouldn't piss on either one if they were on fire.
hollohas
07-19-2021, 16:02
Neither are great for brcc, much of their sales came from people wanting to support their messaging.^This. Their coffee is mediocre at best. People buy it solely because of the brand and it's marketing. They thought they were supporting like minded people.
The CEO was on the radio program that took Rush Limbaugh's old time slot today. I missed the actual interview, but apparently the CEO said the article was a hit piece. I'm going to try to find some way to listen to it...
hollohas
07-19-2021, 16:14
Here's the owner's interview regarding the article.
https://www.clayandbuck.com/black-rifle-coffee-ceo-battles-cancel-culture/
Lol. Fishing with Mat Best before a nascar race when NYT asked for an interview. Why did that need to be mentioned?
Hello, fellow red blooded, rednecks. Lol.
Aloha_Shooter
07-22-2021, 10:02
BRCC has marketed themselves to the anti-woke. No way dedicated Leftists are going to buy coffee from anything named "Black Rifle" because "assault weapons are evil." Donations to gun grabbers, dumping on Kyle Rittenhouse ... I think they Gilletted themselves. Anyone right of the extreme left knows the NYT isn't going to write an objective article so why bother giving them an interview? I'll buy my coffee from local roasters rather than grifters.
KevDen2005
07-22-2021, 16:29
Honestly I'm in the middle. I am annoyed with his comments. He previously had supported some politicians I don't agree with and again still caught in the middle since people have the right to support who they want. I have checked out some other coffee sources like Blackout and Alpha, both veteran supporting companies
funkymonkey1111
07-22-2021, 16:38
Here's the owner's interview regarding the article.
https://www.clayandbuck.com/black-rifle-coffee-ceo-battles-cancel-culture/
those two clowns didn't get around to asking him about his Obama donation
KevDen2005
07-22-2021, 16:41
those two clowns didn't get around to asking him about his Obama donation
He also supported Tulsi Gabbard at one point, who lately seems to be separating a little from the democrat party. Apparently, some serious Texans don't care for BRCC in their area. I dislike when a company is not 2A for sure and try to give more support to the companies that are.
hurley842002
07-22-2021, 16:44
He also supported Tulsi Gabbard at one point, who lately seems to be separating a little from the democrat party. Apparently, some serious Texans don't care for BRCC in their area. I dislike when a company is not 2A for sure and try to give more support to the companies that are.If I HAD to support a Dem it would be her, I would also take her out to dinner, or perhaps she could take me out to dinner....
Sent from my SM-G986U using Tapatalk
hollohas
07-22-2021, 16:46
If I HAD to support a Dem it would be her, I would also take her out to dinner, or perhaps she could take me out to dinner....
Sent from my SM-G986U using TapatalkSame.
KevDen2005
07-22-2021, 16:48
Same.
And the thread makes a turn into a different direction...
But I agree
battlemidget
07-23-2021, 10:11
BRCC always struck me as pure show business.
Here's the owner's interview regarding the article.
https://www.clayandbuck.com/black-rifle-coffee-ceo-battles-cancel-culture/
Read it. And expected the content.
It still begs the question what f$$$ing idiot agrees to a NYT interview. I thought most business owners approached things like that as to "how will it affect/help/hurt my business". He even admitted they expected NYT to manipulate it. So... uh, you... still...do it?. I just have one question for the idgit, "What benefit did you imagine by doing the interview in the first place?".
If Playboy called him up tomorrow and asked him to be the centerfold, is he going to take off a dress to do that too?
Delfuego
07-23-2021, 11:54
No publicity is bad publicity. And NYT readers are not his usual customers. Expanding the brand and customer base. He should do interviews Ebony and Jet magazine too. It's capitalism after all.
Great-Kazoo
07-24-2021, 00:50
No publicity is bad publicity. And NYT readers are not his usual customers. Expanding the brand and customer base. He should do interviews Ebony and Jet magazine too. It's capitalism after all.
Or one of the gay / lesbian rags.
Remember the first time you swallowed, coffee?
Try something different going down your throat
Take a taste of BRCC and savor the moment.
Or one of the gay / lesbian rags.
Remember the first time you swallowed, coffee?
Try something different going down your throat
Take a taste of BRCC and savor the moment.
[LOL]
I’d buy Irving’s coffee. Anyone as eclectic and varied as him has to be skirting the line of french pressed Colombian marching powder. If it makes me half as funny, that’s epic amounts of win!
I'd make you the CEO of my company.
Great-Kazoo
07-27-2021, 08:24
I’d buy Irving’s coffee. Anyone as eclectic and varied as him has to be skirting the line of french pressed Colombian marching powder. If it makes me half as funny, that’s epic amounts of win!
WOW... Haven't hear that term in a few years , nice.
https://youtu.be/dkNbYvI087g
Brcc keeps digging
Little Dutch
07-29-2021, 15:15
86978
https://youtu.be/dkNbYvI087g
Brcc keeps digging
Didn't watch this, but based on the caption...
Conservatives would be better off if they ALL doxed Alex Jones.
Fuck that Anti-Semitic 9/11 conspiracist anti-police piece of shit with an AID's infected cactus dipped in liquid shit from a overflowing latrine.
+1 in my book to BRCC if they shit all over Alex Jones. He does NOTHING that helps conservatives.
Little Dutch
07-29-2021, 17:33
Doesn't make doxing the correct response. That's 100% straight out of the liberal playbook.
battlemidget
07-29-2021, 19:50
Does Alex Jones run like a Grand Theft Auto character?
https://youtu.be/FYs9DK3ATFo
hollohas
07-29-2021, 20:07
Leave it all behind and roast your own boys and girls. Ain't nothin fresher than home roasted coffee.
Scanker19
07-29-2021, 21:01
Doesn't make doxing the correct response. That's 100% straight out of the liberal playbook.
I’d argue their playbook works.
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