http://www.theblaze.com/stories/2013...ky-passengers/
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Well played WestJet, well played indeed.
Bet the guy that asked for socks and underwear is regretting it [LOL]
Heh, indeed. Reminds me of one of...I think it was Bill Engval's schticks, where he was joking about being in a restaurant when the waitress asked if she could do anything else for him. Jokingly, he said "How about a neck rub?" Well, she started giving him a neck rub! If only he'd asked for more!
Totally awesome!
Genius: far cheaper than producing a standard 30 second spot, and they additionally won some life-long customers. The creative exec that thought of that one did well!