Yeti cuts ties with NRA

Sounds like Yeti cutting ties was actually a bit more than just removing support of the foundation through a discounting program. Apparently Yeti reneged on a previous order and them cutting ties with the foundation was actually a termination of a multi-year agreement.

Per an article on Breitbart quoting the NRA associate...

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YETI severed ties with the NRA and is now engaging in damage control after a backlash from many of its customers. In early March, YETI refused to place a previously negotiated order from NRA-ILA, citing “recent events” as the reason – a clear reference to the tragedy in Parkland, Florida. YETI then delivered notice to the NRA Foundation that it was terminating a 7-year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refrain from using any YETI trademarks in future print material. While YETI is trying to spin the story otherwise, those are the facts. While Yeti can choose to run from the NRA, they can’t run from the facts.

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http://www.breitbart.com/big-governm...-company-logo/

I still want to see a copy of the email or letter from Yeti. Not that I doubt the NRA, but I'd still like to see original documents. That would stomp Yeti in it's furry balls. It does seem like Yeti is doing damage control after they figured out their cutting ties was a poor business move.

Videos of coolers being blown up

http://www.dailymail.co.uk/news/arti...spute-NRA.html

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Originally Posted by Del_Gue

Videos of coolers being blown up

http://www.dailymail.co.uk/news/arti...spute-NRA.html

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To paraphrase Easy E from "Straight out of Compton":

"They can do whatever they want with 'em. They paid for 'em"...

Yeti doesn't care if people blow up their own Yeti merchandise. They already went to the bank, laughing all the way...

This is entertaining for me.

Quote:

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Originally Posted by Del_Gue

Videos of coolers being blown up

http://www.dailymail.co.uk/news/arti...spute-NRA.html

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Better idea would’ve been to sell it and go buy a Pelican cooler.

If the NRA was lying, you can bet your boots that y3t1 would be sending cease and desist letters along with threatening to sue.

I also suspect the NRA doesn't yet want to go nuclear with Yeti allowing them to change their position and save face.

Sent from my electronic leash using Tapatalk

I think some of these companies do underestimate the NRA. Say what you will about their success protecting our gun rights, they do have a large and strong following. As large as their membership is, even non members react when they think a company may be attacking the NRA.

Right or wrong, it seems like Yeti may have made a strategic mistake here.

Quote:

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Originally Posted by hollohas

I think some of these companies do underestimate the NRA. Say what you will about their success protecting our gun rights, they do have a large and strong following. As large as their membership is, even non members react when they think a company may be attacking the NRA.

Right or wrong, it seems like Yeti may have made a strategic mistake here.

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The lesson I learned, if I run some business, is to stay TF away from go. Don't get involved, don't get political on this one (or any). Again, I say this as an NRA life member. Look at these rental car places and hotels and what-not. You're going to piss off half your customer base if you do something and if you do not. And how much business did Hertz get from NRA members? It is a commodity, most folks price shop.

I said it above, but I don't see YETI pulling support for 2A or anything of that sort (yet), I see them ending a donation / discount for the NRA. In which case it is sort of bullying. I also suspect there was no official "letter" but probably just an informal phone call canceling the orders.

I usually go to WaPo to laugh at the posters and commenters, but they were 100% right on this one yesterday in their excoriation of the "typical" NRA member as they're exploding coolers, looking like uneducationed and senseless rednecks.