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Almost seems like a fake controversy just to get publicity. If people think it's that much in demand, they'll buy more of the 90-proof product (thereby fulfilling the prophecy). I'm not sure people could really tell the difference between 84 proof and 90 proof anyway as long as they kept the flavor profile but this is better -- gives them a reason to up the price, increases their visibility and potentially creates its own uptick in the market.
Yeah, it does sound like they are trying to make a little controversy to bump sales. Maybe they are taking a cue from firearms sales.
"Get it now before the change"
That's a question I had: is a 3% difference in ABV really going to be detectable? (disclaimer: I'm a wimp and couldn't handle either one)Quote:
Originally Posted by Aloha_Shooter
I read the title and thought "huh, I wonder how the Maker's Mark folks are going to water down Wild Turkey......"
Bah, BG beat me to it. Who drinks MM in anything but a mixer?