You can save a lotta $$ buying mattresses off of Amazon.com believe it or not. Recently got a new memory foam. Showed up fedex in a long box. Carried it upstairs, put it on the bed, unwrapped the plastic and let it roll itself out, then fluff up over 8-10 hours. Very comfortable, highly rated mattresses. They're the same ones you get from the stores without the markup.
If you get a memory foam get one with the pillow top (it conforms to your body almost instantly), and one that has the comfort gel (maximizes airflow to keep the mattress from getting too hot). I have had a Tempur for 6 years or so now, but picked up one of the AFW memory foams for the guest room a few months ago and it is very nice.
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Nothing fancy for me, personally. Got a new Serta a few months back on a huge sales at Macy's. Needed something a lot stiffer, and it fit the bill.
I hated the sleep number. Tempurpedic cloud deluxe breeze now. Life changing (and wallet changing).
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We've had a sleep number bed for over 15 years now. We find it hard to beat. King size and we can adjust sides separately. Only complaint is sometimes there's a little soft spot in between the mattresses when the foam spacers get a little tired.
Thank you all for your responses and the great information! Going to check out some of the offerings at American Furniture and compare at Costco and online.
I had a memory foam bed. That thing will never forget... ;)
We've had a memory gel bed from Innomax for the past year and love it. We were going to do the Tempurpedic, but decided on the one from Innomax because it was a lot cheaper.
I had a memory foam for 11 years but the last couple of years it felt too soft and I was waking with back aches. Just bought a used Sleep Number and it has been excellent although I'd probably balk at what they want for a new one. As others stated, have her test them out -- preferences are so individual that you really have to see what fits.