They probably saw it on an Internet video that was sold as some kind of 'life hack' to make it better that way. "The reflected light from the ceiling better illuminates the entire area." [Sarcasm2]
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Q: "Is this available?"
A: "Not to you."
stu-pid-i-ty
/st(y)o͞oˈpidədē/
noun
behavior that shows a lack of good sense or judgment.
in-ep-ti-tude
/iˈneptəˌt(y)o͞od/
noun
lack of skill or ability.
The other reason is that it's easier to change the bulb by reaching up into the bottom than it is trying to reach up and over the top.
stat-ure
/ˈstaCHər/
noun
a person's natural height.
All of the excuses offered would suggest installing it sideways to maximize these percieved benefits/advantages ...how many pictures of those do you have?
I've seen this at probably 10 different houses (one has something like 12 lights, all upside-down), but could maybe only dig up about five pictures.
On another note, did you know that there is a forest fire in the Amazon right now going on day 16? The socials are pitching the story as a problem that our media isn't even bothering to report on it.