Noodles & Co. CEO Explains Why They Have A No-Tipping Policy
Katie Little , CNBC Mar 19, 2014, 6:24 AM
No need for your internal Emily Post to debate about the merits of 15 percent or 18 percent here. At Noodles & Co., the recommended tip is nothing.
"Respect doesn't cost you anything," said Noodles CEO and Chairman Kevin Reddy in an interview. "Being nice doesn't cost you anything, and we don't really feel that folks should have to pay something additional for us to appreciate that they're choosing us over another restaurant."
The no-tipping policy also plays into an emphasis on relative value at Noodles, which has about 380 locations in 29 states and Washington, D.C., that serve a variety of noodle and pasta dishes, he added. The average meal sets diners back about $8?a price tag that's more expensive than fast food giants, like McDonald'sor Wendy's, but less so than casual dining chains, like Darden Restaurants' Olive Garden or DineEquity's Applebee's.