I saw this article earlier in the week and we had a spirited debate on it at work. Many of my co-workers live in the boonies and have to contract with a lot of their basic services.
We came to the conclusion that it must have been a very hard decision to make by the Fire Chief and most likely, very agonizing for his men to just stand and watch, but....the person opted to not pay his fees for inclusion into their protection system. Not much different than driving without insurance and once you get into an accident, calling the insurance agent and asking for insurance coverage.
Very sorry for this man's loss; however, the responsibilty lies with him on this.