He's not the first to try it in recent months. Personally, I don't think there's anything courageous about it - the guy's naive and ignorant at best, and an attention-craving douchebag at worst. We want non-gun people to respect our rights to own and bear arms, and yet it's ok to deliberately antagonize the situation, despite knowing their reservations? That's the entire point of concealed carry - the ability to be armed discreetly. If it was a rural community where more people openly carried, nobody would think anything of it. But going into a mixed-reception area like a college town Walmart, and ramming the gun thing down everybody's throats... I'm leaning toward him just being a douchebag. I can respect somebody else's beliefs that they don't want to own a gun, and are nervous about/around them, as long as they're not infringing on my rights therein. And vice versa - while I'm armed 100% of the time, I don't shove it in everybody's face. While we may have a right to open carry, it doesn't mean it's always a good idea. While not quite as openly offensive, this reminds me of a person claiming they're exercising their right to free speech and peaceful assembly by picketing military funerals...