Pretty serious about a 2nd amendment/firearm liveried car this season...

[dwalker460]

So we are getting closer to the start of the season and its looking better and better for there to be a "gun car" livery on this track this season. I especially want to see this at the Lime Rock Park race weekend which is on the 4th of July and just really motivated to see this sort of thing happen. Ideally we could get an accessory company like MAGPUL, a weapons manufacturer like CMMG/Noveske/Spikes, and possibly an ammunition or supply company like Freedom Munitions, Natchez SS, Wideners, etc. and incorporate a display or information tent into our paddock area.
Keep in mind that our races are aired on NBCSports, which is not nec gun friendly, but the series controls all post production and of course the races are shown live on the internet, so there really isnt anything they can do (like blurring the logos) to censor us.

Here is the email I have sent to some folks in the industry-

My name is Don Walker and I am the owner of Grid-1 Motorsports based in Denver,
Colorado. As you likely know, this has not been a good year for the firearms
legislation here in Colorado and elsewhere in the country. As an enthousiast and
competitor- I shoot 3-gun, precision rifle, and some pistol matches- I have been
putting a lot of thought into doing this 2nd Amendment/Firearms car over the
last few days and have come up with the following ideas. I apologize in advance
if this seems jumbled or rambling, I am just not a professional writer.

First, it looks like we will have just enough budget this year
to run all the events this season which allows us much more freedom in regards
to which marketing partnerships we make. Ideally , we really want to partner
this year with strong firearms and related companies that have a positive image
looking to expand that image into new markets with again, a strong, positive
image with even more positive exposure.

The series that we run is the Pirelli World Challenge Touring Car series
(<<<http://www.world-challenge.com/> > > ) and is a Nationally televised
professional
road racing series.

What we can offer is exposure at the six race events- Circuit of the Americas in
Austin Texas, Lime Rock Park in Conneticut, the Toronto Grand Prix with Indycar,
Mid-Ohio with Indycar in Ohio, Sears Point with Indycar in Sonoma California,
and the Houston Grand Prix with Indycar in Texas, with additional appearances
possible at other venues such as trade shows, corporate sponsored events, etc.
meaning we would be more than willing to send the cars out to any event your company
was involved with along with a crew guy or two. We can even set up a corporate
event out at a local track and have the Pro drivers give rides throughout the
day around the track to employees, guests, or clients.

All races are broadcast live on the internet with commentary at
world-challengetv.com and once broadcast can be viewed "on demand" simply by
going to the website and selecting the race you want to watch. The live coverage
can be linked on almost any website or social media as well. The commentators
will have each cars team, driver and sponsorship information and will add any
background to given to them into the commentary.

World Challenge mandates an "open paddock" policy, which means that there are to
be no ropes or walls separating the fans from the teams, drivers, or the cars.
This is to encourage fan involvement and let them really see what is going on
"behind the scenes". Our team policy is to take this even further and to be as
approachable as possible
throughout the weekend. If a group of fans are checking out the cars all team
members know to invite them to look closer and to take a few minutes to answer
questions about the car, the team and its marketing partners, how we are doing
throughout the weekend, etc. and they know to invite families with children to
let the kids get into the car behind the wheel and take pictures and basically
ensure that our team is at all times one of the fan favorites in the paddock.
Our drivers as well know to promote and mention the partners in every interview
and at each autograph session held each race weekend.

By being one of the more approachable teams in the paddock allows us contact
with more of the foot traffic throughout the event and affords a great
opportunity to pass out various marketing items and promotional material. With
some exceptions, there are few restrictions on the team setting up displays for
our partners. For example, it is perfectly fine for us to set up a small tent or
awning, bring out whatever material, signage, decorations, etc. desired and
staff it with a logo'ed representatives, be they regular staff or hired models.

Signage is always a key component. Logos or messages on the car and transporter
are easily done and will be seen on TV and other media, and as the transporter
travels the interstates coast to coast and up into Canada, it gets seen by a lot
of eyes. The most valuable real estate however, is the drivers suit. This is
worn and therefore seen in every interview, in the drivers photo shown on TV, at
every autograph signing session, and throughout the paddock area.

Another very popular program is trackside hospitality. This allows our partners
to send guests along the lines of thier top salespeople or executives,
representatives from companies they do business with, etc., to the track for a
VIP experience throughout the weekend. The team provides the passes for the
event, food, drink, etc. and they get to be a part of the crew, meet the
drivers, and if they desire can even be trackside during practice and the race.
We also pair them with a crew member with a golf cart to take the guests around
the track where they can see the race from other viewpoints, take pictures, and
generally have a great weekend at the races.

Generally, there is a decent sized price tag associated with these partnerships,
but as I mentioned, this season we look to have most of the funding we need and
considering the outright assault on the 2nd Amendment and firearms companies in
general, I have decided to offer these packages for substantially less. While
exact numbers are dependent on specific requirements, a basic program consisting
signage on a car, transporter, and drivers suit, and a hospitality VIP package
should be around $2000 per event. Adding in a display, an ez-up or models will
only add those actual expenses to the cost. We can also do some b2b programs
which of course are dependent on what is being offered. A popular one is to
allocate X number of products/services for the team to sell, raffle, or auction
off with the proceeds helping to fund the teams budget.

I have attached the Joyce-Julius reports from last season as well as the 2013
marketing package from World Challenge which I hope helps in understanding the
series and the value of participating in it.

Also, we have just partnered with Camp Quality USA,
<<<http://www.campqualityusa.org/> > > which is an organization which helps
kids with cancer act like kids. As a partner any monies, materials, product, etc. the team
receives may be considered a charitable contribution and Camp Quality will issue
the appropriate tax deductible documentation. We are very excited about this and
hope to have the press release out the first of the week.

Thanks for taking the time to read all of this, I know it is a lot to take in.

Feel free to comment and tell me how nuts I am.

[hghclsswhitetrsh]

Sounds good. Worth a shot right? Btw I will buy a coar15 sticker from Spleify for your car!