Both. Have you ever shot competition? There's a limit to what even the best competitor can do ... the equipment helps enhance their talent. A crappy shooter is still going to be all over the place if I give them a $2500 Anschutz and a good shooter will still shoot reasonably well if I hand them a Henry lever action in a 3-position smallbore match but a good shooter needs a competition-level instrument like a Remington 40X, Winchester 52, or Kimber 82 to at least get in the running (and many will opt for highly customized rifles to seal the deal).