2. It’s not helpful to try to drown your audience in a flurry of facts and statistics. It is far more effective to zero in on a handful of simple facts that are both compelling and memorable. (emphasis mine)
This is the truth. The pro-gun side attempts to use logic and statistics that support their argument. Unfortunately, logic and statistics don't appeal to emotion. But when you can say something like, "In most states there are no laws that require a background check or ID to privately buy an assault weapon with a 30 round clip," it appeals to emotion and sounds like there's a problem with the law that most reasonable people would want to correct.

We need to take some lessons from these folks. Unfortunately, when the classroom is in the gutter, it makes it difficult to want to attend class.