MIDWAY - Dropping Discounts for Dealers

[james_bond_007]

Dear Valued Customer,

Thanks for your business! It's really important to us that your experiences with MidwayUSA are not only satisfying, but that you feel like you are a part of our family. We work hard every day trying to make sure you get that experience.

Over time, our industry and business have changed dramatically. In order to offer great Customer service and low prices, we must become increasingly efficient and focused. Therefore, on January 1, 2014, we are inviting all of our dealer Customers to become retail Customers.

While it may not sound like that is a positive change, it really is. As time has passed, the separation between dealer and retail pricing has narrowed to the point where the prices are predominantly the same. Dealer Customers are also excluded from taking advantage of promotional codes and the Free Shipping available on thousands of products. These restrictions are not in place for retail Customers, which frequently makes overall costs for retail Customers lower than those for dealer Customers.

While it may not sound like that is a positive change, it really is. As time has passed, the separation between dealer and retail pricing has narrowed to the point where the prices are predominantly the same. Dealer Customers are also excluded from taking advantage of promotional codes and the Free Shipping available on thousands of products. These restrictions are not in place for retail Customers, which frequently makes overall costs for retail Customers lower than those for dealer Customers.

Many of our previous dealer Customers have already recognized the benefits of becoming retail Customers and have made the switch. We're confident you will be pleased with this change as well. The change to your account will be seamless to you on January 1, so there is no need for you to take any action. You will no longer need to update your FFL on file, and if you are tax exempt, we will continue to honor that status.

Please know that everything we do is intended to be in the very best interest of our Customers, and that we really appreciate your business.

Customer Service
MidwayUSA
5875 West Van Horn Tavern Rd.
Columbia, MO 65203

[spqrzilla]

I suspect that the overhead of keeping track of "dealers" who order a small amount of goods each year is getting too high.

[merl]

As often as not the lack of using a "coupon" meant dealers pay more. I know I always check both ways.

[MarkCO]

Guess all my orders go to Brownells now. Midway discounts were shrinking more and more.

[ChrisC]

Guess all my orders go to Brownells now. Midway discounts were shrinking more and more.

Same here. The midway discounts had become a joke.

[ben4372]

Though the discounts were getting smaller and there was a minimum order or you had to pay a handling charge..........They were my go to. I have not received the notice yet. More money for Brownells. I'm sending both of them an email. Everyone should thank Brownells, just in case they have plans to follow.

[ben4372]

Just went and checked regular and dealer prices on a few items, odd prices were the same. Dang it Larry

[mahkcod]

Guess all my orders go to Brownells now. Midway discounts were shrinking more and more.

DITTO!!!!

[rondog]

Hey, c'mon - Larry's got all those safaris and hunting trips to pay for!

[Drucker]

As one of the hoi polloi parts buyers, I will continue to use Midway. Better pricing than Brownells and better service.