Quote Originally Posted by Justin View Post
The whole spattered look is something that's used pretty regularly by graphic designers, especially when trying to convey an image of being edgy or highly kinetic.

I strongly doubt the intention of it is to connote blood, though it is kind of a poor design choice because it can be interpreted that way, and could be seen as poor taste due to the context.
It would appear less misleading if they used white color spattered on the red.