Can anyone give me an example of a reason for a vanity callsign? Not talking about "grandpa's old callsign" or something sentimental that I could easily understand. But for a new guy starting off, is there any value? I have to admit the system is still alphabet soup to me. Maybe it'll make more sense once I study a few more flash cards... LOL.

Shorter callsign to remember? Spell out 80085? etc...??