i used to build some pretty custom jeeps, coil to leaf and leaf to coil conversions, built fuel injected cjs, etc. if i had ever had a 72K budget it would not have been that rig. the independent suspension has very limited travel, tires are all wrong for a rig that would go most anywhere, easy enough to build a rig that would rock climb and float over snow.

the top gear guys used a rig that they have building (the hilux) in iceland for decades, there is a company there that sepcializes in those specifically, 4x4 offroad mag highlited them 15 years ago. the top gear guys were way late to the party on that one. this 72K snow machine is just a ripoof of that platform. nothing invative from what i can see.