Some companies are using the hippie shit to their advantage. Pepsi has wanted to reduce the amount of plastic in the Aquafina bottles. Since they don't need to be thick to hold in any carbonation, they can be thinner.

People didn't like it though. It didn't feel right to them. Now with the hippie talk, it's in vogue to be green so now they have made the bottles thinner. Saves a lot of plastic but also saves dollars.

I'd drive a Prius to save money though.