Sig AR at Walmart $997: Any good?

[Great-Kazoo]

Well, just checked it out. No California bullet button. Does have a Magpul grip, stock and handguards, some sort of cheap flip up rear sight, a USGI style 10 round mag. Overall the rifle feels really good, gas key was staked properly, some pretty neat features on it.... Felt really solid which really stood out to me.

I am now just trying to figure out why this rifle is only $997. I always thought Sig products were top notch, Is there something I am missing here? Sounds like a too good to be true kind of deal. Is it due to Sig being new to the AR world and they are trying to build a reputation?

. It's an AR the WM AR's usually run $1-300 under your LGS. WHY? because there's 5 millon WM's compared to the 1/2 doz in denver. Buying Power in qty.

[Alf Tanner]

I was working in west virginia recently, they had 9 different black scary rifles to choose from, and a whole advertised area of "modern sporting rifle'' accessories. They had a .308 AR I really wanted but CO and WV arent friends

[hatidua]

I am now just trying to figure out why this rifle is only $997.

For the same price you can get a Colt and while Colt isn't the end-all/be-all, everyone has heard of a Colt whereas not everyone has heard of a Sig. I have a friend who has been shooting for over 30 years, but it's mainly wing shooting. He mentioned a year or two ago that he might finally get an AR (these frenzies brought on by proposed legislation brings people out of the woodwork). I listed off some various brands to consider and his immediate response was "I'll get a Colt". He knows absolutely nothing about AR's but everyone and their third cousin has heard of the brand called Colt.

Those that know a thing or two about AR's already own one whereas people that don't know anything will see two rifles on the Walmart shelf: a Colt, a brand most Americans are familiar with, and 'the other one'. (disclaimer: I do not own any Colt products)

Right or wrong, If a Colt AR-15 is $1K, that's where all the other brands have to compete if they want that first-time buyer who is willing to spend more than PSA. If Walmart dropped the price on 6920's to $500, the Sig would instantly be $495.

[KAPA]

Good point on the buying power of Wal-Mart. Still thinking about it and clearing room for it in my toy box. There seems to be an open spot

What's that old saying, One is none and two is one... and on down the line.

Thanks for all the help!