Jeep offers a diesel in their small-ish vehicles, Chevy's coming out with a diesel in the Colorado next year and already puts one in the Cruze, VW puts a diesel in their small cars and put one in the rabbit p/u decades ago, and that's just a partial listing. I think Americans are finally realizing the benefits of small diesel engines in all sorts of vehicles. I suspect the diesel-powered Colorado will be a big seller.