Quote Originally Posted by KestrelBike View Post
What are some of the first things you'd do to improve the situation? Or, what's the most critical to fix?
I've always admired Southwest's employee-centered approach. I understand that this might be changing now that Herb is no longer actively running the show, but the philosophy was that if you treat your employees well and show them some respect, they'll take care of your customers and you'll have a thriving business.

Like so many other large companies who hide behind the "our duty is to maximize profits for shareholders" line, Frontier really doesn't give a flying shit about its employees or their morale. No matter how enthusiastic the employee, this demoralizing treatment trickles down to the customer.

Frontier is the epitome of the modern trend whereby they believe that profit is a zero sum game. They believe that a dollar saved is a dollar earned. This is not accurate. For every extra dollar they make by unbundling the various aspects of the travel experience, they lose some portion of a dollar in lost revenue because customers take their business elsewhere. For every dollar they lose by paying employees substandard wages, they lose some portion of a dollar due to higher than standard turnover rates.

They spend more time screwing employees and customers than they would spend by just doing the right thing in the first place. Morality and "doing the right thing" is simply not in the corporate vocabulary.

In the short term, the singular focus on cost savings and nickel and diming passengers and employees will yield artificially high earnings. In the longterm, I believe it is a recipe for failure. Right now, Frontier is riding the wave of historical employee and passenger goodwill. It won't take long before passenger and employee alike will realize that it's not really raining, they're being pissed on.