The industry, with some exceptions, has turned into a group of garage AR builders, web developers, and other part-time hobbyists jerking each other off through social media, thinking that likes on Facebook, Instagram, or other media sites, somehow relate to product quality.

Those who are actually trying to do informative research on a firearm-related product are misled into thinking that a product or service is worthwhile, because all the hobbyists who are made popular are celebrating it.


Nailed it.