Those heading out to rescue are volunteers almost exclusively. They have a choice too and aren't forced to go. With great risk comes great reward, those folks were looking to become part of an exclusive group that summit Everest. The people paying to climb Everest pay upwards of 100k. The Sherpas make 5k-30k per season, topping out at 40x the average ANNUAL salary for the area. They have great risk and reward as well. These deaths are nothing new for that environment. They will happen again.
as to the media, they will go after the most juicy story to draw in viewers. The Google exec was the higher profile person that gathers a bit more attention that your average climber/ thrill seeker. I offer little sympathy for a risk environment they knowingly went too. It's not like these people are sir Edmund Hillary making the first ascent of Everest...this was a known risky area, instead of a mountain getting them, it was a quake.