There are many things that affect your website ranking, this info can be found at google.. 1st off.. register your site with Google. Next, make sure your website actually contains a lot of text that contains the terms that you want to search for. Many people use images and other things that are not searchable. Also, if you do have pics make sure the file name of the pic contains searchable terms rather than a generic file name such as img123456.jpg

Do you have a link to the site you are referencing?