I'm tired, its late and I dont get the joke or the reference. The show floor is a square it has four sides that can be referenced by cardinal directions. as in North West corner..... I could have said walk in door turn left but most have a sense of direction. Presumably those that attend or work the show with some degree of regularity know who I am referencing. You are not lying though to say much of the show is non firearm related these days.