No surprise here. People like a resonating chamber of their own ideas being blasted back at them. It makes us feel comfortable. It makes us feel that our own ideas and actions are 'correct'.

An industry is capitalizing on that. Can we blame them for providing a wanted service that generates revenue?

We're at the point where everything we view - whether online or on our cable/satellite boxes - is observed, calculated and recorded.

The only way a person can sway what is being provided is to police one's own curiosity. Don't like it? Don't watch it. Even if what you consider to be opposition is being aired and you're curious about it.