Is this an April Fool's joke, or...

[TFOGGER]

Either way, I'm laughing my ass off...

http://denver.cbslocal.com/2016/04/0...-high-stadium/

Marijuana Dispensary Seeks Naming Rights For Mile High Stadium

April 1, 2016 12:35 PM
Filed Under: Mile High Stadium, Native Roots, Sports Authority Bankruptcy, Sports Authority Field at Mile High

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DENVER (CBS4) – The Sports Authority bankruptcy filing has raised questions about possibly renaming the Broncos’ Mile High stadium, and a marijuana company is one such interested buyer.
Native Roots is one of Colorado’s largest dispensaries, expanding from one to 14 stores over the last year. The marijuana dispensary chain said they are fully ready to make a multi-million dollar commitment if the contract with Sports Authority ever ends.
They also acknowledged the poor timing of announcing the news on April Fools’ Day, but insisted that they are serious about the proposal.
“It’s not a joke, we’re very serious,” said founding partner Rhett Jordan.
The company released a rendering of possible new branding for the stadium, which they say is just preliminary. They’d be willing to forgo the marijuana leaf in favor of its more well-known symbol, a simple tree with roots.
Native roots says the affordability of the contract isn’t a problem, whatever it may cost. For Sports Authority, it’s at $6 million a year.
“We’ve always been huge fans of the Broncos, we felt like this was a great opportunity to bring two brilliant brands together, said Jordan.
The company says it has begun the process of acquiring the naming rights. However, since the contract still belongs to Sports Authority, Native Roots says for now that process has consisted of internal meetings.
If everything were to go as planned and the naming rights approved, its founder says the stadium will be called Native Roots Field at Mile High.
“Native Roots was born and raised in Colorado and we are the natural candidate for this. I don’t see cannabis going anywhere but up right now so we are prepared for that,” said Jordan.
CBS4 reached out to the Broncos for comment and all they had to say was, “Sports Authority has been a great partner for many years and we certainly hope to keep it that way.”

It’s likely they thought it was a prank.

[Bitter Clinger]

Unfortunately no. This is real.

[vossman]

That would be awesome but it'll never happen.

[Great-Kazoo]

MJ has more revenue than most can imagine. Their quarterly taxes are off the charts. If this business is the highest bidder, why not? Budweiser can have a stadium named, but not weed.

[Jefe's AR]

"can we pay you in cash?"

[JohnTRourke]

hey, the only thing better than Colorado's defense is their weed.

totally makes sense

would be AWESOME

[Bitter Clinger]

I don't think the NFL will allow it anyways. Zero Tolerance.

[Irving]

I don't think the NFL will allow it anyways. Zero Tolerance.

When the NFL wants to step up and pay for a stadium instead of burdening the local tax payers, then they can have a say.



*I know that's not how it works, but one can dream.

[ray1970]

At least they would probably just call it Mile High Stadium again.


Sent from my iPhone using Tapatalk

[Sawin]

I can't say I'm surprised by this, and figure it's just a matter of time... Once legalized and legitimized country-wide, these companies are going to be marketing themselves everywhere... The irony of "Mile High" is impossible to ignore. It will be up to the Broncos organization to make the decision to take their money or not...