Don't engage in the drama. It's all about who you choose to follow. With FB and Twitter you get some advertisements mixed in but just choose the follow the people or organizations you want. Here is who I follow on Twitter:

City of Thornton, City of Longmont, Adams County OEM, Larimer OEM, Denver OEM, Douglas County OEM
Weld County Sheriff, Adams County Sheriff, Jefferson County Sheriff, Larimer Sheriff,Lakewood Police, Thornton Police, Denver Police, Lafayette Police, Broomfield Police
Thornton Fire, Ft. Collins Fire, North Metro Fire, Mountain View Fire
Tri-County Health Department, Jeffco Public Health, Denver Public Health, CDPHE EPR, CDC Emergency, Readygov, ASPR, Colorado Emergency Management, FEMA
Emergency Management Magazine, Ctr for Preparedness and other sits like these (like for follow one and you will get recomendations of who else to follow)
All my Facilities accounts as well
Micki Trost (PIO for State Homeland Security - she is awesome, all of this I learned from her), Mitch Utterback (Cool Dude - Army SF, he had a lot do with fires and flooding in the state), George Brauchler (District Attorney 18th District - Cool Guy)

The reason I follow these is because of interests I have in these areas - geographical or general interest. Here is an example: During the High Park Fire in Larimer County my mother in law was close to evacuating and she was moving her horses just in case. She did not know where to move them. I told my wife she needs to take them to Budweiser Event Center, she said "but my sister heard not to go there". I said Larimer County Sheriff just tweeted 2 minutes ago to take all large animals to BEC. When you have an agency that has embraced SM and uses it well it is awesome tool. You are instantly ahead of everyone not using it, why? If you rely on traditional media to tell you info, where are they getting that info to pass along? They are reading the same SM posts you could be reading. It cuts out the middleman and stupidity of traditional media. You notice I do not follow any actual media outlets, they are not the source of news anymore. Go to where the information is actually coming from.

This is very controlled info that is in your hands, someone or some organization is being a cockbag, unfollow them, pretty simple.