Opinions wanted: SWFA.com

[Rumline]

I clicked on "Riflescopes" and the results are pretty overwhelming. 3181 results sorted in reverse alpha order? (Guessing since Zeiss is first) I suggest there be sub-categories to drill down more. For example, when I click on "riflescopes" from the main page I wouldn't expect to get reflex optics at the same time. Clicking "Optics" from the header bar is much better, and I feel like the "riflescopes" link on the main page should link to that page. But after you click "hunting" or "tactical" for example, you get dumped into the same huge database dump of products...1081 and 930 respectively. There has to be a better way to group the scopes logically than just by brand or price.

I guess my preference is for more of a "department store" kind of organization that is more browsing-friendly, rather than feel like I'm perusing the inventory through a SQL web interface.

Regarding the filters, I suggest a slider system that lets you choose the magnification range, instead of a drop down list of 1.0, 1.1, 1.2, 1.3, 1.5, 2.0, 2.1, etc as the minimum magnification and a similarly-stuffed list for max magnification. You could even have one scale with two slider bars, for min and max on one interface, kind of like how airline sites handle departure time windows. Also the more commonly-used filters should be pre-expanded and the others grouped below. E.g., magnification, price, reticle. I would also like to see weight added as one of the filters (maybe with another slider).