Here’s why I don’t like Dove for doing this, they are willing to pour gas on a fire, to promulgate an issue, right or wrong, that has nothing to do with soap.

Activists pick an issue effecting .001% of the population pepper us until a significant number of us start commenting that it is odd behavior. Then they point a finger and say see how many phobic people hate us for no reason, we need special protection in the form of laws forcing everybody to embrace our behavior. And all the people that haven’t paid any attention and don’t care either way finally stand up and side with the odd behavior because all those negatively commenting are just being mean for no rational reason. Along the way, they even get a few companies convinced that all this meanness is a real problem. This method has worked every time activists have tried it, I doubt it will go away any time soon.