At least they will do a transfer, both FFL to FFL and private individual to their FFL. Lots of FFL wont do transfers, so I give Firing Line a pass on this. I occasionally find a treasure on GB and with the Firing line I have a way to get it.
$6 state fee is non-negotiable, and is going up to $15 in Feb or March of this year last I heard. $30 transfer is not bad, would like to see a reduction if doing multiples on one form, but it's about in the middle. IF I was transferring more than 2 items I'd probably find a better deal.
Brick and mortar cost $ to operate and in all reality their prices aren't too bad for new, I consider their 20% consignment high though, should be 12-15%.
Bottom line, I continue to do business there and at other stores.