I went through USAA for mine at age 50. Wife has a separate policy that is payable to her kids (we don't have any kids together.)

I went with term because my thought was that the purpose of my life insurance was to make sure my wife didn't suffer financially if I died while I was still earning an income and she was dependent on me.

My term expires at about age 71, and I figured that's long enough, since I plan to be retired by then and protecting my income will not be necessary.

I went back and forth on the whole vs term life thing but it seemed that term gave me more 'bang for the buck.' Starting at age 50, my premiums are under $100/mo for $500k. That seemed pretty reasonable to me. It helps that I'm a non smoker with no major health issues (I did have to get a physical before USAA would write my policy, but it was really cursory.)