A TON of money and resources are being throw at this from private individuals and public companies.

Jennifer Lopez, Jimmy Fallon, Lady Gaga Sponsor Buses to March for Our Lives

https://www.hollywoodreporter.com/ne...-lives-1097072


https://en.wikipedia.org/wiki/March_For_Our_Lives

Amal and George Clooney donated $500,000 to support the march and announced they would attend. Oprah Winfrey matched the Clooney donation to support the march.[10][11] Jeffrey Katzenberg and his wife Marilyn also contributed $500,000.[12] Movie producer Steven Spielberg and his spouse also donated $500,000, also matching the donation of the Clooneys.[13] On February 23, Gucci announced they were also donating $500,000 towards the march.[14] Other people and organizations offering support have included Justin Bieber,[15] Gabby Giffords, Lauren Jauregui, Alyssa Milano, Moms Demand Action, Amy Schumer, St. Vincent, Harry Styles,[16] and Hayley Williams.[17][18] John Legend and Chrissy Teigen donated $25,000.[19] Jimmy Fallon has pledged to attend an event with his family.[20]
Obviously these are just the declared big donors.

‘March For Our Lives’ Now Operating Under Dark Money Nonprofit Advocacy Group

http://freebeacon.com/issues/march-l...dvocacy-group/

[snip]

While the organization said on its website it is "for kids and by kids" and the "March For Our Lives organizers are the kids themselves," it also said the kids "have brought in support to help ensure it is a success." A coalition of liberal advocacy groups are currently involved in organizing and planning the march. In addition to support from leading gun-control groups like Everytown for Gun Safety, the Brady Campaign, and Giffords, organizers from the Women's March, Planned Parenthood, and Move On are involved with the permitting for the event as well as promoting it.

[snip]

However, the March For Our Lives Action Fund, as a 501(c)(4) organization, will not be required to disclose its donors, and individuals who send cash to the group can remain anonymous. A 501(c)(4) designated group can be involved in political activity as long as it does not become its primary focus. The organization said on its website it chose to incorporate the group this way because it plans to lobby for new gun-control legislation even after Saturday's march.

[snip]
I would hope PP's stance against gun rights causes some non-Libs to think long and hard about abortion.

You see a broad coalition of Libs on this issue which I think will actually hurt them. It looks more political than a "reasonable" movement to end "gun violence."