Yeti cuts ties with NRA

[Jeffrey Lebowski]

Not quite. According to Marion Hammer, they had a seven year contract and the NRA Foundation had advertised one of their products as one of the prizes for the annual Friends of the NRA auctions. Not only did Yeti break the existing onctract, they cancelled existing NRA orders for products that had already been accepted and cited "recent events" as the rationale. So far as I can tell, YETI is lying through their teeth.

I haven't seen "recent events" cited, but contracts and purchases canceled happen all the time. Where is this contract? Where is the supposed letter?
I'm not saying it doesn't exist, but we (me) haven't actually seen anything other than he said / she said. If such a thing exists, there are extremely easy legal remedies. Probably, if such a thing exists, damages are already stipulated. At least that's how every business contract I've ever worked with clauses. But that's a ways down the road, as the "she said" part is denying and we really don't have anything concrete otherwise.

They were happy to jump on board with the NRA pushing their products (it wasn't even a donation, it was the NRA buying YETI products at a discount for resale as NRA-YETI branded products) and then were happy to jump off with the bandwagon. I don't see the point in destroying stuff you've already paid for but YETI was just taking advantage of a demographic and deserves to have that demographic turn their backs on them and their products now.

This I do agree with. However, I would have agreed either way and long before the NRA dust-up.
If you don't like something, don't buy it. $0.02
IF you feel strongly enough about a business's politics, don't support them.
If you feel like you need to spite yourself by purchasing and then destroying their products, go for it. They're happy to laugh to the bank, and I still say you're hurting the cause, but no more than other business as usual.