My walmart version of the Yeti/RTIC coffee cup works just as well as a handful Yeti's that some of the guys I work with have.
And it was $9.
I've never seen the point of owning Yeti, given RTIC as a competitor with literally identical offerings (before the lawsuit - similar offerings post lawsuit) for half the price.
We have a Yeti Soft Cooler that we were given for ordering more than $10k of radios for a project, and it sure isn't worth the $300 it would have cost to buy. At least not to me.
But, it is true that things are worth what people are willing to pay for them. If people are willing to pay that much for a cooler, good on them for getting that kind of money out of their customer base...



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