I own a Yeti, but won it in a free raffle.

Say want you want about the overpriced coolers. They took something that most people had a hard time spending $75 for and somehow convinced many of those same people they now needed to spend $400+ for. That's damn good business.

Starting a fight with the NRA? Probably not so good business.

I did purchase a RTIC. They had a huge sale sometime years back. I got the big one for $140. That seemed more reasonable.

They're identical and I think very well made. I expect them to last me a lifetime.