Yeti cuts ties with NRA

[Jeffrey Lebowski]

Not all business agreements are in the form of a legal contract. Some are simply that, agreements. There aren't always damages or legal remedies if one side breaks the agreement. But it can still be a BS move that's worth calling them out on if they do.

Well, "according to Marion Hammer they had a seven year contract" - from above.
Who does a 7 year "agreement" with no contract and no paper?

I can't even remember what I ate for breakfast, and this is a specific enough B2B agreement to be for 7 years with discounts, POs, co-branding, and personalization but consummated with a phone-call / handshake / whatever. A lobbying group full of lawyers, and that's where they go?



Edit: I can buy that there isn't a contract, and that's why we haven't seen anything concrete from either side.
And, I can buy that they had a PO for a bunch of coolers, and YETI wanted out - which is their prerogative lacking such a contract.
I can't buy that they have this contract specific enough to 7 years and yet their best recourse is to complain on social media.