OME is very popular, the pricing is much lower than Fox, King, or Icon. I've always been a proponent of "buy the best you can afford" and "don't cheap out because you'll always be disappointed".
Yeah, I've read up on all the options in 4Runner, IH8mu, and Yotatech forums and the Mud forum. My hang-up is if I'm going to keep the 4Runner AND have a 2020 Wrangler Rubicon or just the Rubicon. Don't want to spend money on a truck I might sell later.