Not sure why so many negative comments here. There are many other fitness event companies such as Spartan, Tough Mudder etc. Goruck offers unique military based events that typically have a lesson to go along with them. They employ current and ex special forces Cadre to lead the events which I feel is a good thing.

Do you need a company to arrange a fitness event in order to get out and move? Of course not. But I would have had a really hard time organizing 100 other people to ruck around Denver 50 miles in the middle of the night. The events are fun and inexpensive. I've met some really great people through Goruck. I'd encourage everyone to dig up their local Ruck Club and start getting out with them.

The gear, yeah it's expensive. But it's good gear and most of it has a lifetime warranty. They actually encourage you to get out and beat the shit out of it. My Goruck packs are the only packs I have that I'm not hesitant about tossing around. They packs also work really well for what they're intended to be, a piece of workout gear. I can secure massive amounts of weight in it and then toss it around during workouts and rucks.