It is a pretty solid caliber. It had pretty much all but completely sunk the 260. Factory ammo is cheaper than 308 and hunting ammo is starting to appear.
With proper bullet selection, putting a hurting on an Elk out to 300 yards or so is very doable. Something like a bonded core bullet or a solid is what I use in my 6.5-284 Elk rifle.
Just as a quick mental exercise, would you consider shooting an elk at further than 300 yards with a .308?
I don't have to switch my hunting rig to 6.5 Creedmore. I can just as easily build one on an AR platform and use that gun for antelope or coyotes.