Ah Pook, it was supposed to be humorous - based off of your comment "I guess I need to try harder".

Back in the '70's rental car company Avis had an Ad campaign slogan "We Try Harder". People like Avis. The new tag was supposed to be something like that.

Now, if you REALLY find it bothersome, I'll change it back to "TAG, I'm it"


Of course, a bit of snarkiness but at the staff for fun is fine too.