The technical difference between a missile and artillery is whether the payload generates kinetic energy after launch (missile) versus conserving and/or guiding momentum imparted to it at launch (artillery).
A base-bleed artillery projectile uses a gas generator to reduce drag, but doesn't actually generate more thrust after it's fired. Wings or other lifting surfaces generate lift to extend range and allow course correction and terminal guidance, but do not add to the kinetic energy of the payload.