I suppose it would depend. On the facebook groups people seem pretty pleased, and indicate good CS when they have issues. They've exploded as a company though. Bound to be some people who aren't happy (whether rightly or wrongly). I honestly cannot say what the BBB ratings would indicate. 7 out of 19 were negative. Some seemed like they didn't understand what they were getting into. It's not for everyone though. It's an emerging technology to be able to do this stuff at home and as far as I know, they are the only company tapping the home freeze drying market.