If your aquisition of brand is going to result in a hemorrage of that brand's customers, then perhaps the purchase is not such a good deal. So far, I have seen comments or spoken to about 50 people about this development, and zero are happy about it. Maybe I just interface with a certain type of person, or there are ulterior motives for the purchase to which I am unaware. If they just blindly thought filling SW with Red Head crap was going to be warmly received, I believe they are mistaken.