I'm guessing Fi service actually is fine in most areas. My bitch is with them saying it's solid 4G coverage in my area and then the piss-poor customer service when I had issues. The Pure Talk USA plan is only $18 month for unlimited Talk/Text/Data (for 2GBs at full speed...slowed after that...but I've never used anywhere near that much data in over 7 years with Verizon).
I just hate shitty support and/or service.