I liked the old store front better. After their move, there was too much room so it seemed like they didn't have much stock on the floor (due to all the extra space). Something to keep in mind if you do swing in, they are primarily online sales driven, so don't expect to be overwhelmed by the store front.
That's what I liked about the old spot. Small almost to the point of feeling cramped, but it made what they did physically stock seem like a lot more... I don't know, I guess it felt a bit more Joe Bob-ish than the slick new spot.
ETA - Like many have posted above, they have seen a lot of my money and they have never disappointed.
Joe Bob's ships quick....I do wish they would carry a few more items. I stopped going to Optics Planet but sometimes they have items that Joe Bob's doesn't. When Joe Bob's doesn't I have to try to find certain things elsewhere. I refuse to use Optics Planet anymore.