Evan Hafer at BRCC not doing himself favors again.

[fitz19d]

Sorry for the social media hating types but I'm sure you can find it elsewhere as well. TLDR is basically him shitting on a good segment of the original customer base. (They are big enough now I'm sure they don't care about any decease in sales)

https://twitter.com/RaheemKassam/sta...682699267?s=20

https://twitter.com/Cernovich/status...429804037?s=20


https://www.nytimes.com/2021/07/14/m...e-company.html

[Eric P]

Just shut up and sell to everyone who wants your coffee. Doesn't he know how to make money?

Racist have money. Leftist have money. Right wingers have money. Everyone else has money. Take it all and get rich. Does it matter who buys it?

Go woke go broke.

[Little Dutch]

That was some horse shit. What an ass.
He doesn't want your business if you support Kyle Rittenhouse or self-defense.

[Zundfolge]

Just shut up and sell to everyone who wants your coffee. Doesn't he know how to make money?

Racist have money. Leftist have money. Right wingers have money. Everyone else has money. Take it all and get rich. Does it matter who buys it?

Go woke go broke.

The thing is, just like with Chick-Fil-A, if you're going to put your right of center political position out there and use it as a marketing tool and then yank it back when you get pushback from the left, you're cutting your own throat because conservatives tend to be extremely brand loyal until they aren't. Yet leftists are fickle, and will turn on you in a moment (and then never forgive).

If you're going to use politics for your marketing then you damn well better stick with it (especially when your product isn't actually anything special ... BRC coffee isn't bad, but its not really any better than any of the other myriad small "better than Folgers" coffee companies out there), otherwise just sell your product on its merits and let the chips land where they may.

Side note, I don't trust the NYT to tell the truth about them so either he's trying to curry favor with the left out of fear or they're lying about him doing so to harm his reputation with conservatives.

[eddiememphis]

The thing is, just like with Chick-Fil-A, if you're going to put your right of center political position out there and use it as a marketing tool and then yank it back when you get pushback from the left, you're cutting your own throat because conservatives tend to be extremely brand loyal until they aren't. Yet leftists are fickle, and will turn on you in a moment (and then never forgive).

Not exactly accurate.

The company never promoted itself as right of center or anti-gay. The owner and then his son have been very upfront about their baptist beliefs. They have personally donated to like minded charities.

Militant leftist on their inexhaustible search for things to be upset about, latched onto this and condemned the corporation for the thoughts and actions of the owners.

A small difference, but different nonetheless.

The company used to donate to the Fellowship of Christian Athletes but stopped over the woke backlash. Dan Cathy, the son, continues to donate to christian causes but does so out of his own, likely very deep, pockets.

However, I absolutely agree with the philosophy that in business, there is only one color that matters- green! So keep your politics out of it and open the cash register.

[Zundfolge]

The company used to donate to the Fellowship of Christian Athletes but stopped over the woke backlash. Dan Cathy, the son, continues to donate to christian causes but does so out of his own, likely very deep, pockets.

Its more than just FCA, they also dumped the Salvation Army, claiming they wanted to focus more on "homeless charities" (SA is probably the biggest homeless charity on the planet) and they replaced them with the pro-LGBT Covenant House (who's primary mission is taking care of gay runaways). This was purely done to curry favor with the woke.

Then they also started giving money to SPLC. As far as I'm concerned, that is no different than giving to the KKK.

So Cathy Jr sold out the principles he claimed in order to get some of the LGBT mafia heat off his back (which has failed) and 2 to get into more European markets that wouldn't let them in because they were "anti-LGBT".

The point is, CFA and BRCC stopped "dancing with the one that brung 'em" the instant they got some backlash from the woke people. Not a smart business plan.

However, I absolutely agree with the philosophy that in business, there is only one color that matters- green! So keep your politics out of it and open the cash register.

Its actually not a bad strategy if you believe you can gain a market advantage by espousing a political/religious/cultural position ... but once you go down that road its a one-way trip.

[Eric P]

Remove tax deductions for corporations for donating to charity and politicians. Zero reason for them to pay less tax for giving money to causes they believe in. Actually zero charity deductions should be for all, personal and business. I never understood why you can avoid tax for being charitable. Smells too much like corruption and political favors.

[Bailey Guns]

I don't buy their coffee because it's actually not very good. Now I feel even less bad about that (if that were possible). I always got the feeling they were riding solely on the fact they were vets. That's probably the reason I actually tried their coffee, but it wasn't enough to overcome the fact I thought their coffee wasn't as good as coffee I could get far cheaper elsewhere. Veteran or not, if your product sucks, I'm not gonna buy it.

[def90]

Anyone have a copy of the offending text/quote that everyone is mad about? I'm not signing up to read the linked article.

From the small pieces I can gather online is that he is not happy or excited about the racist element of some of his brands followers. I have no problem with that, doesn't seem all that controversial.

I don't drink coffee and I don't get on brand fan boy trains, whatever floats your boat.

[FoxtArt]

I am kind of lost here too. The NYT article is tremendously lengthy to skim through about crap I don't care about in the first place to find out what anyone is even whining about in the first place, and I skimmed through it. And the other articles.

What is the offense, that he wasn't happy about zip-tie guy wearing a BRC hat at the capital break in, or not happy about the break in? Rittenhouse? I didn't see much else that could be offending but then again, I didn't sift through the entire biography of BS either. So what is the deal?

Why does the guy HAVE to support Rittenhouse or HAVE to support x or y to the hairline level. I thought we celebrated differing opinions, but then again, the whole MAGA thing does seem to act more like religious dogma than broad political thought, so maybe he is blaspheming first trump, verse 10 or something? This is very confusing. In any event it seems quite hypocritical.