To be clear, I didn't call for a boycott. I am however questioning the business decision of an extremely successful chicken chain completely changing their marketing strategy.
Chick-fil-A boardroom - "Hey guys, we sell more chicken than any other chain, let's completely change our best practices and go another route. "
That's plain stupid.
Talk about boycotts hurting franchise owners? How about an executive and marketing team hurting their franchise owners by trashing their long proven successful business model for one with a solid track record of failure.
This harmful marketing strategy is becoming increasingly common. Executives used to worry about profits, now they worry about DEI over profits. It's going to harm many companies.



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