I am a middle aged white guy so this phenomenon is way out of my wheelhouse. I don't think I have ever heard a Taylor Swift song- if I have I could not identify it.

I have trouble understanding pop culture in general.

Is something popular because it's good, or do people think it is good because it is popular? It is often a self perpetuating cycle that can grow or collapse without warning.

I have read that if you can ingrain your product with girls 8-12 (tweens) there are billions of dollars to be earned throughout their teen years.

It was on every television news channel yesterday- often as the lead story.

When she landed in her private jet at Centennial, there was a helicopter hovering over to catch a glimpse of her getting into an Escalade.

She is having two concerts, sold out at Mile High. Some tickets were selling for $1000.

A bit of research and this current tour is expected to bring in $1.2 billion dollars.

Amazing.