Price tags are never intentionally laid face down. They used to be part of the front placard on the pistol holder, but the market has been too volatile over the last year. If you can't see a price, just ask. If you have seen the gun available at another store for less, just tell us. We price match after confirming. The prices are MSRP/MAP. Some we can play with, some we can't. Cabelas won't barter, we do.