The other thing is that to really get that kind of savings, you don't buy stuff you need TODAY, but rather stock up. For instance, Kings might be running a special selling paper towels for $1.29 instead of $2.99, then you have a coupon for $.50 off - you stock up on paper towels, but if you were wanting to make taco's then you'd be lucky to find the stuff you need RIGHT NOW at those kinds of prices.